Case Study

Scaling Retail Infrastructure: Supporting 40+ Store Openings for a Global Jewelry Brand

When a Toronto-based fine jewelry brand embarked on aggressive North American expansion, they needed a partner who could deliver consistent network infrastructure across dozens of locations in multiple countries.
Modern jewelry store interior with displays.
Minimalist jewelry brand logo design

Industry

Retail (Fine Jewelry)

Organization Type

40+ locations globally

Project Scope

10-20 store network buildouts over multiple years

The challenge

Mejuri’s expansion strategy required opening multiple stores per year across Canada and the United States, each in different markets with unique ISP landscapes, building restrictions, and timeline pressures. The challenge wasn’t just technical—it was logistical and operational. Each new location needed network infrastructure that matched their brand standards, supported POS systems and in-store experiences like piercing studios, and was ready before opening day. Without standardized processes, each store became a custom project with unpredictable costs, varying quality, and potential delays that could push back revenue-generating opening dates. They needed a partner who could identify local ISPs, coordinate installations around construction schedules, and deliver consistent results whether opening in Toronto, Seattle, or London.

The solution

We developed a repeatable network buildout process that could be deployed across any market while accounting for local variables. For each new location, we started by researching and recommending ISPs based on availability, reliability, and cost in that specific market. We standardized hardware procurement to ensure consistent performance and simplified support across all stores. Our team coordinated ISP ordering and installation timelines with Mejuri’s construction schedules, ensuring connectivity was live before store opening. Each location received pre-opening installations covering structured cabling, network equipment configuration, wifi deployment, and POS connectivity. The standardized approach meant predictable costs, consistent quality, and faster deployments as we refined the process across 10-20 store openings.

Results:

Xoomler is our go-to partner for scaling up our IT infrastructure to meet the demands of Black Friday Cyber Monday (BFCM). Their ability to anticipate our needs and provide seamless support during this critical period has been instrumental in ensuring our operations run smoothly.

 

Beyond scheduled events, Xoomler has repeatedly proven their reliability and responsiveness in high-pressure situations. When we had to execute a last-minute office move, Xoomler worked tirelessly to ensure we were able to get up and running quickly, minimizing any disruption to our work.

 

Hugh McPherson

Hugh McPherson

IT Manager at Mejuri

Takeaways

  • Retail expansion requires infrastructure that scales. One-off solutions don’t work when opening multiple stores per year.
  • Local expertise matters everywhere. Each market has different ISP options, building codes, and coordination requirements.
  • Standardization enables speed. Repeatable processes eliminate the need to reinvent solutions for every new location.
  • Pre-opening precision is critical. Network infrastructure must be ready before doors open—there’s no room for delays when launch dates are public.

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